At the core of the campaign lies a strategic intent to transform how smartphones are communicated and experienced. Instead of relying on spec-heavy demonstrations, the film positions the Nova 2 Ultra within relatable, everyday moments infused with humour, personality, and a strong sense of identity. This approach highlights the device’s performance, design, and user experience in a manner that is intuitive, human, and culturally relevant. Ishan Kishan’s natural screen presence adds authenticity and recall, strengthening the brand’s positioning and reflecting a shared mindset of pushing boundaries while remaining grounded in real-life experiences.
Commenting on the launch, Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone, and NxtQuantum Shift Technologies, said, “At Ai+, we believe the real evolution in this category lies not just in what smartphones can do, but in how they are experienced by consumers. With this campaign, we wanted to move away from predictable formats and create something that feels instinctive, relatable, and true to how people engage with technology today. Ishan brings a natural confidence and relatability that aligns seamlessly with our vision of building a brand that is both accessible and distinct.”
Launched in April 2026, the Nova 2 Ultra is positioned as the most complete expression of the Nova Series, combining advanced capabilities with a bold, design-led approach. The device will be available for sale starting May 8 at a price of ₹14,999, exclusively on Flipkart and select retail stores.
Ai+ Smartphone is a next-generation Indian brand delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system, the brand focuses on clean design, long battery life, and trusted software performance while maintaining accessible pricing without compromising user experience. Through its Connected Ecosystem and AIoT product vision, Ai+ Smartphone aims to redefine smartphones and build a new standard for trust, immersive experience, and accessibility. With a privacy-first architecture and commitment to equitable access, it represents India’s next era of user-owned, future-ready technology.
NxtQuantum Shift Technologies is a deep-tech Indian company developing secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company builds NxtQuantum OS, India’s first sovereign operating system, and focuses on creating technology authored in India while remaining globally competitive.
The launch of the Nova 2 Ultra TVC underscores Ai+ Smartphone’s ambition to reshape smartphone storytelling by blending technology with narrative depth, positioning its flagship device as both culturally resonant and technologically forward-looking.
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